SEO
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OpenCart Filters and SEO: Where Thousands of Duplicates Come From
A catalogue filter is convenient for the shopper and treacherous for the search engine. Every ticked box changes the page address, and a store with a few hun…
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How Not to Lose Traffic During a Migration
The most expensive mistake in a platform or design change shows up a month later: traffic has halved and the cause is now hard to reconstruct. Almost always…
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Duplicate Pages in Online Stores
Thousands of pages in Search Console marked "duplicate" or "crawled, currently not indexed". Let us work through where they come from in stores and what harm…
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Internal Linking
Internal linking is an underrated but powerful SEO instrument: the right links between pages distribute "weight", help Google understand your structure and l…
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Keyword Research for the Ukrainian Market
Keyword research is the foundation of SEO: without understanding what people search for and how, content gets written blind. Keyword research for the Ukraini…
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Core Web Vitals Optimization
Core Web Vitals are the metrics Google uses to measure real user experience, and they feed into ranking. Optimising LCP, CLS and INP makes a site faster and…
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Schema.org for an Online Store: Product and Review Markup
Schema.org markup lets Google show price, availability and rating directly in the search results — which lifts CTR by 20–30%. Product schema — the basic mar…
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PageSpeed Insights 90+: How to Get There on OpenCart / WordPress
PageSpeed 90+ is a genuinely achievable target for any PHP site. Here is a step-by-step plan, ordered from the biggest impact down to the details. The steps…
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Hreflang for a Multilingual Site: the Technical Implementation
Without hreflang, Google shows users in Poland the Ukrainian version of your site and vice versa. Let us fix that properly. What hreflang is Hreflang is an…
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Google Analytics 4: Setting Up eCommerce Tracking
GA4 eCommerce gives you the full sales funnel. Here is how to set it up through Google Tag Manager. The steps Create a GA4 property in Google Analytics Cre…
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Technical SEO Audit: What to Check in 2025
Technical SEO in 2025 comes down to Core Web Vitals, mobile indexing and a sane site structure. Here is the full checklist for e-commerce. 1. Core Web Vitals…