SEO
Internal linking is an underrated but powerful SEO instrument: the right links between pages distribute "weight", help Google understand your structure and lift priority pages — without a single exter..
Keyword research is the foundation of SEO: without understanding what people search for and how, content gets written blind. Keyword research for the Ukrainian market gives you a semantic core to buil..
Core Web Vitals are the metrics Google uses to measure real user experience, and they feed into ranking. Optimising LCP, CLS and INP makes a site faster and more pleasant to use — and turns the metric..
Schema.org markup lets Google show price, availability and rating directly in the search results — which lifts CTR by 20–30%.
Product schema — the basic markup
<script type="application/ld+json"&g..
PageSpeed 90+ is a genuinely achievable target for any PHP site. Here is a step-by-step plan, ordered from the biggest impact down to the details.
The steps, most important first
1. TTFB — server re..
Without hreflang, Google shows users in Poland the Ukrainian version of your site and vice versa. Let us fix that properly.
What hreflang is
Hreflang is an HTML attribute that tells Google: "this pag..
GA4 eCommerce gives you the full sales funnel. Here is how to set it up through Google Tag Manager.
The steps
Create a GA4 property in Google Analytics
Create a GTM container and install it on the s..
Technical SEO in 2025 comes down to Core Web Vitals, mobile indexing and a sane site structure. Here is the full checklist for e-commerce.
1. Core Web Vitals
Google uses LCP, CLS and INP as ranking si..
A catalogue filter is convenient for the shopper and treacherous for the search engine. Every ticked box changes the page address, and a store with a few hundred products suddenly has tens of thousand..
The most expensive mistake in a platform or design change shows up a month later: traffic has halved and the cause is now hard to reconstruct. Almost always it comes down to old URLs ceasing to exist ..
Thousands of pages in Search Console marked "duplicate" or "crawled, currently not indexed". Let us work through where they come from in stores and what harm they actually do.
The main sources
Filte..