Schema.org for an Online Store: Product and Review Markup

Schema.org markup lets Google show price, availability and rating directly in the search results — which lifts CTR by 20–30%.

Product schema — the basic markup

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Product name",
  "image": "https://example.com/image.jpg",
  "description": "Product description",
  "sku": "SKU-001",
  "brand": {
    "@type": "Brand",
    "name": "Brand name"
  },
  "offers": {
    "@type": "Offer",
    "url": "https://example.com/product",
    "priceCurrency": "UAH",
    "price": "1500",
    "availability": "https://schema.org/InStock"
  }
}
</script>

Adding the rating (stars in the results)

"aggregateRating": {
  "@type": "AggregateRating",
  "ratingValue": "4.8",
  "reviewCount": "127"
}

BreadcrumbList

{
  "@type": "BreadcrumbList",
  "itemListElement": [
    {"@type": "ListItem", "position": 1, "name": "Home", "item": "https://example.com"},
    {"@type": "ListItem", "position": 2, "name": "Category", "item": "https://example.com/category"},
    {"@type": "ListItem", "position": 3, "name": "Product"}
  ]
}

Validation

Check with the Google Rich Results Test (search.google.com/test/rich-results). Once it is live, check Search Console → Shopping tab.

Need this implemented? Order Schema.org markup.