Keyword research is the foundation of SEO: without understanding what people search for and how, content gets written blind. Keyword research for the Ukrainian market gives you a semantic core to build the whole strategy on.
What is included
- queries collected for the topic (Ukrainian-language ones included);
- volume and seasonality analysed;
- intent identified (informational / commercial / navigational);
- queries clustered by page;
- competitiveness and priorities assessed.
What is particular about the Ukrainian market
The coexistence of Ukrainian and Russian in queries is accounted for, along with regional variation and the specifics of local services. There are often valuable low-competition Ukrainian-language queries that competitors ignore entirely.
Clustering is the crux
Queries are grouped so that each page has a clear cluster. That prevents cannibalisation (several pages competing for one query) and builds a logical site structure.
What you get
- a semantic core with volume and intent;
- clusters mapped to pages;
- priorities by potential and competition;
- the basis for a content plan.
Common questions
Ukrainian and Russian queries?
I account for both languages according to actual demand.
Will I get a content plan?
Yes, the clusters become the basis of the plan.
Which tools do you use?
A combination of specialist services and search data.
Not sure what to write about? I will build the semantics for your market and give you a structure.
