SEO Support for Site Migration and Redesign

SEO support for a migration or redesign

The traffic collapse after a relaunch is not bad luck. It is almost always the same handful of mistakes, and all of them are preventable — but only before launch, not after.

What gets lost and why

• URLs change and nothing is redirected — every earned position starts from zero;
• Redirects are set up in bulk to the home page instead of to the matching page, which search engines treat as a soft error;
• Meta tags and headings do not survive the transfer to the new template;
• The staging site goes live still closed to indexing — or, worse, stays open and competes with production;
• Structured data and language links are quietly dropped by the new theme.

How the work runs

1. Before launch: a full inventory of current URLs, traffic and positions — the baseline you will later compare against.
2. A URL map: old address to new address, one to one, checked page by page rather than by pattern.
3. Pre-launch check on staging: indexing rules, meta tags, headings, structured data, language links.
4. Launch day: redirects verified live, sitemaps regenerated and submitted.
5. After launch: monitoring for the first weeks — crawl errors, indexation, positions — so a problem is caught in days rather than in a quarterly report.