Technical SEO Audit

Technical SEO audit

An audit answers one question: what is technically preventing the site from earning traffic. Not "how to write copy" and not "where to get links", but what is broken or configured in a way that stops a search engine working with the site properly.

What I check

• Indexation: which pages are in the index, which are not getting there and why.
• Duplicates: one page under several addresses, filters, sorting, pagination, language versions.
• Canonical URLs — whether they exist at all and whether they point where they should.
• Speed and Core Web Vitals from field data, not from a lab test alone.
• The mobile version — it is the one used for indexing.
• Structured data: presence, validity, and whether it matches the content.
• Sitemap and robots.txt — whether they agree with each other and with reality.
• Internal linking: dead-end pages, pages with no inbound links.
• Crawl errors, redirect chains, broken links.

What you receive

Not a list of two hundred nice-to-haves, but a prioritised set: what to fix first, what next, and what can safely be ignored — with an explanation of what each item actually affects.

Order matters: first whatever blocks indexation, then speed, and only then markup. Optimising pages that never reach the index is pointless.

What the audit does not do

It does not write copy and does not build links. A technical audit removes obstacles — content and time come after. If the site is two weeks old, it is more honest to start with a strategy.