Rozetka, Prom and Hotline Product Feed

Product feeds for Rozetka, Prom and Hotline

Every marketplace has its own feed requirements — there is no universal file that all of them will accept. This service is about getting the feed through moderation and keeping it updating on its own.

What is included

• a feed built to the requirements of a specific marketplace (or several feeds for different ones);
• mapping your catalogue’s categories to the marketplace’s category tree — the most labour-intensive part;
• handling products with variants: one offer or several, how to pass sizes and colours;
• filtering: which products to export and which not;
• automatic scheduled updates;
• checking the feed before it goes to moderation.

Why feeds get rejected

In my experience, most of the time it is one of these: categories not mapped to the marketplace tree; availability contradicting stock; images not reachable by a direct link; duplicate IDs caused by wrong variant handling; generation so slow that the crawler gives up waiting.

All of this is checked before submission — so you do not wait a week for a rejection with no explanation.

After launch

The feed lives on: prices and stock change daily, and the marketplace fetches the file regularly. For large catalogues I set up scheduled generation into a file rather than “on the fly” for every crawler request — otherwise the server goes down during the crawl.

How feeds work technically — in the article on product feeds. Related: stock sync with your accounting system, supplier imports.